Ice Watches and Avril Lavigne Team Up!

In the video for her newest single, “Here's to Never Growing Up”, Avril Lavigne is seen wearing one of Ice Watches newest creations; the Ice Minimalist Watch! This comes off the back of a collaboration between Avril and the vibrant watch giants which sees them working together quite a lot over the coming months. Here's to Never Growing Up features Lavigne in a fun party scene where the music is pumping and everyone is ready to rock. It only makes sense that her red coloured Ice Watch joins the party. Ice Watches new minimalist and ultra-flexible line comes in a range of eye-popping colours, which are just as unforgettable as Lavigne's lyrics to “Here's To Never Growing Up”!
After it's highly successful brand integration with such international stars as the Black Eyed Peas in their clip “Time”, David Guetta (the world-famous French DJ) or even the singer Katy Perry, Ice Watches continue their charm offensive with international celebrities. More recently it took advantage of the opportunity to partner with the Californian rock band, No Doubt as well as the American singer, Jason Derulo. More than ever, the Ice Watch brand manages to be part of the videos of various musicians attracting an international audience thanks to its amazing visual presence.
Make sure to check out the Ice Minimalist Watches and also Avril's newest video and tell us what you think by liking us on Facebook or following us on Twitter !
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